MBA - Marketing

 
Program : Marketing - Master of Business Administration
Program Code :
Program Level : Graduate Level
Award Type : Master of Business Administration ( Marketing Option)
Duration : Two Years
Faculty : Business Administration
Department: Marketing Department
 
Admissions
To be considered for admission to the program, applicants must have :
1. a bachelor's degree from a recognized educational institution.
2. Have a minimum of second lower.
3. Must have at least two years work experience.
 
 

Overview of MBA Programme
This MBA programme is designed to provide a strong and advanced education in business management to equip participants with the skills and knowledge necessary for the achievement of competitive edge in Business Administration.  The programme aims to provide advanced education with specialization in Accounting, Finance, Human Resource Management and Marketing to anticipants who, upon graduation, can provide specialized skills at the middle and senior management levels of business as well as non-profit organizations. It will also equip participants with skills that will enable them to set up and manage their own businesses profitably or pursue further education in any of the specializations offered. The programme’s student-centered approach emphasizes supportive, not competitive, learning and fosters a strong sense of communal approach to problem solving. Alongside academic development, participants will be able to develop transferable skills, including:

1. Project management and problem-solving
2. Planning, analysis, organization and implementation
3. Teamwork, leadership, personal efficiency and communication
4. Development of innovation, creativity and entrepreneurship

Objective of the Programme
The MBA programme is designed to enhance participants’ knowledge and skills in order to meet the challenges of the modern world and to enhance their job prospect.  It is a flexible two-year programme that allows students to choose from different specializations Accounting, Finance, Human Resource Management and Marketing.

 

COURSE OFFERINGS (FIRST YEAR )

First Semester  
Course Code
Course Title
Credits
MADM 661
Economics
3
MADM 603
Financial Reporting and Control
3
MADM  605
Quantitative Analysis and Decision-Making
3
MADM 607
Management Information Systems
3
MADM 609   
Leadership and Organizational Behaviour
3
TOTAL
 
15
                                     
                                                  
Second Semester       
Course Code
Course Title
Credits
MADM 602   
Human Resource Management
3
MADM 620
Research Methods
3
MADM 642   
Financial Management
3
MADM 644
Production and Operations Management
3
MADM 646
Marketing Management
3
TOTAL
15

 

SECOND YEAR
ACCOUNTING (Course Work Option )
 
First Semester  
Course Code
Course Title
Credits
MADM 615
Strategic Business Planning and Development
3
MADM 617
Corporate and Business Law
3
MADM 637

Marketing of Services

3
MADM 639

International Marketing

3
MADM 691 
Seminar I
3
Elective
3
TOTAL
 
18
     
Second Semester  
Course Code
Course Title
Credits
     
     
     
     
     
TOTAL